Design - Promotion

Sunday, 17 May 2020

I have started off with the outlines first, when I was happy with the colour scheme that will match the product well, I went and coloured in the dragon. I left the can of milk the same colour as it is. I added the texture from the background, so the artwork wouldn’t look flat and that it looks as if it was printed onto the paper. I later worked on the frame so it wouldn’t take away from the rest of the poster. I wanted to use a colour that will match well with the background as the red was too dominate to use. Finally I have changed the poster slogan and changed the colour so it would match the overall texture used. I worked on the layout of the type. I also have made the frame thinner, so it wouldn’t be the first thing that catches the viewer's attention. I got rid off the logo, as it didn’t fit well and it was already presented on the artwork.

Updated Mockups

Thursday, 14 May 2020

Updated Scamps

Wednesday, 29 April 2020

Mockup

As the brand itself i wanted to use vibrant colours for the poster. I'm planning on changing the type, as I feel it doesn't suit. After receiving feedback, I'll know better which direction should go before I do anymore.

Final scamps

After the discussion with my group and receiving feedback from my lecturers. I've decided to go with my 'Release the Dragon' concept, byt change it a small bit. I wanted to 'release the dragon', so I drawn the dragons as if they're coming out of the cans of milk. I think this makes it more exciting and will definitely work much better for the audience.