Mockup

As the brand itself i wanted to use vibrant colours for the poster. I'm planning on changing the type, as I feel it doesn't suit. After receiving feedback, I'll know better which direction should go before I do anymore.

Final scamps

After the discussion with my group and receiving feedback from my lecturers. I've decided to go with my 'Release the Dragon' concept, byt change it a small bit. I wanted to 'release the dragon', so I drawn the dragons as if they're coming out of the cans of milk. I think this makes it more exciting and will definitely work much better for the audience.

Scamp concepts

Concepts: 

1. Release the dragon - Can of milk getting surrounded by 'the blue dragon'

2. Coconut - having the can cracked in half and the middle of the can being like a real coconut.

3. Locations - having different locations from Asia as the background to show their culture.

4. Food - having different dishes that are made with coconut milk in Asia.

5. Animals- Japan - koi fish, China - dragon, India - Hindu elephant.

Concept 1 - Release the Dragon

Concept 2 - Coconut

Concept 3 - Join our taste adventure

Research

Blue Dragon began back in 1970s, when they have discovered there was nothing in shops to help British people recreate authentic taste of Asian food at home. They're passionate to travel all over Asia, to see what's cooking from Beijing to Bangkok, to keep creating exciting products and simple to prepare recipes, that people will love.

They have a large range of products to make authentic Asian cuisine at home. They have recently changed their design on their packaging of products using vibrant colours. I've decided to go with their Coconut Milk. 

Blue Dragon Coconut Milk is made from carefully selected ripe coconuts. Once the husk, coconut water and shell have been removed, the kernel is pressed to extract a creamy liquid and blended with water. This creamy liquid is known in South East Asia as Coconut Milk. Coconut Milk is the mainstay of Thai, Indian and Caribbean cooking and can be used to add a mild, coconut flavour to sweet and savoury dishes. Coconut Milk can be added to hot curries to reduce their heat and adds a creamy flavour and texture to dishes such as soups.